Rauw Alejandro

Despacito by Puerto Rican singer Luis Fonsi, and Daddy Yankee became the song most streamed at the time within less than six months. The single a mix of pop music and reggaeton did not just bring attention to reggaeton but it also drew interest towards Latin music more generally. The Billboard Top 100 included four mostly Spanish songs in 2016, compared with two for 2015. The popularity of Despacito peaked in 2017. In 2020 there will be 41 primarily Spanish songs are expected to make it into the Top 100. Following the time that Justin Bieber released his bilingual remix of Despacito in 2017, famous artists started to work with reggaeton artists. Drake and Bad Bunny collaborated for the track MIA MIA (2018) and Madonna joined forces with Maluma for Medellin 2019, which was released in 2019. In 2020, a few Reggaeton musicians were complaining about the advancing of the genre towards the mainstream. Yet, a young generation such as Rauw Alejandro was keen to maintain the development. The musician incorporated electronic dance music and others into his music.